Why Should You Care?
Why should you care about Social Media Marketing?
Why?
Why?
Why?
You should care because Social Media is taking over the world! It is flattening the world (In “The World is Flat” term ). It is changing the way people do business. It is changing the role of consumers. It is driving the marketing people crazy and it is making all the geeks really happy.
Not only that…without you knowing.
Social Media Marketing is encouraging the conversations. The important conversations about you which you are dying to know. Whether you like it or not… the conversations are happening. People are talking.
You hear that right.
Whether you like it or not, it is happening.
Social Media is liberating all the information. It is transforming not only the college students or computer geeks. It is taking over the world of business. Your traditional customers are no longer the receivers. They are now your providers. Your publishers. Your public relation representatives. Your critics. Your analysts. Your marketers.
Yes. Your marketers.
The crowd has taken on a new role in this new world.
As your marketers, they are doing a fine job. Not only talking. They are aggregating, slicing and dicing your product, pricing and all the deal information. They are sharing everything with their friends and talking behind your back.
Imagine you used to be the shepherd. You get up early in the morning and perform your duty to keep your flock of sheep (your customers) intact. You know exactly what to do to protect them and keep them away from the wolves (your competitors)
Unfortunately, in the new world of social media marketing, your role has changed completely. The customers are now taken over. You are no longer the shepherd. They are the shepherd and you are now one of the sheep! You have no idea where your new shepherd is taking you and you also have no idea what the wolves are doing in this new world neither.
What have social media marketing have done so far?
- Wikipedia has *almost* eliminated Britannica
- YouTube was bought by Google for 1.6 billion dollars
- Justin Kan has been doing livecast 24X7 for about six months now
- MySpace & Facebook is now world number 6 & 7 most popular website
- According to Wikipedia, Second Life girls are rated #95 on the “Top 100 Hottest Females of 2007”
- Cragslist has *almost* eliminated traditional newspaper classified advertising.
And there are more to come…
So… should you care or not?
November 18th, 2007 at 11:02 pm
Social Network Marketing Carnival - November 19, 2007…
Our newest installment of articles submitted by real webmasters relating to social media, and how to access and network with the various social networks. Published on November 19th 2007, this edition goes into MyBlogLog, BlogRush, how to meet people, …
November 24th, 2007 at 2:41 pm
[…] a good idea. And Edith over at Social Media Marketing Report gives you the answer to the question, Why Should You Care? (About Social Media Marketing of […]