Why is Social Media Marketing so Powerful?
Social Media Marketing is extremely powerful because it speeds up the time getting to the Tipping Point of marketing.
In the book “The Tipping Point”, Gladwell explains:
The Tipping Point is that magic moment when an idea, trend or social behavior crosses a threshold, tips, and spreads like wildfire.
Social Media Marketing is the gasoline adding to this wildfire. It enables ideas, products and messages to go on steroid. They are like viruses spreading across the web sphere traveling across the globe. Countries and borders are no longer the boundaries.
Social media and social networks are taking over the world and bringing everyone closer.
- Your new press release from a minute ago is already viewed by Chi Ling in Beijing China.
- Your new product from couple days ago is already ordered and shipped to Sanjay in Bangalore India.
But sometimes it could be too close?
Your product malfunction (e.g. Dell laptop explodes in flames) if not handled properly could cause the biggest product safety recalls in history of consumer electronics ever.
http://www.washingtonpost.com/wp-dyn/content/article/2006/08/14/AR2006081400881.html
With the power of internet and social media, anyone (big companies, small companies, entrepreneurs, Uncle Bob from next door and your teenage cousin Suzie) can spread their ideas in lighting speed and reach their tipping points faster than epidemic viruses.
Here is another example:
Watch comedian Judson’s Evolution of Dance. This YouTube video was viewed over 66,147,544 times with over 83330 comments.
I am sure what Judson’s comedy career was like before this video. But since this video release in 2006, it became:
#1 Most Viewed All Time YouTube Video
#1 Top Rated YouTube Video
#3 Most Discussed YouTube Video
Judson was also invited to multiple television appearances including Good Morning America, Today Show and the CNN News.
If you are a comedian, wouldn’t you want to be Judson?
SMMReport is going to show you how.
